The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
Apple’s latest iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 are now available in stores globally, with hands-on demos and personalized shopping support offered to customers.
Apple announced the arrival of the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 in retail locations worldwide on September 18. Shoppers received in-store demonstrations and one-on-one assistance from Apple team members to explore the new devices. Customers can also purchase the products online via apple.com or the Apple Store app, providing multiple shopping options. Apple Specialists are available to guide buyers through trade-in programs, financing with Apple Card, annual upgrade plans, carrier promotions, and device setup services.
The iPhone 18 Pro and iPhone 18 Pro Max join the updated Apple Watch Series 12 and Apple Watch Ultra 4, alongside the new AirPods 5, expanding Apple’s latest hardware offerings. In-store events featured product showcases, interactive displays, and opportunities for customers to test the devices before purchase. Apple emphasized accessibility to the new lineup through both physical and digital retail channels. The company also highlighted ongoing support services to assist customers with transitions to the new products.
Apple’s retail teams provided personalized shopping assistance, including hands-on demos of the iPhone 18 Pro models, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. Shoppers could explore features such as trade-in options, financing plans, and carrier deals during in-store visits. The Apple Store app and website mirrored the in-person experience, allowing customers to compare models and configurations remotely. Apple Specialists were trained to address technical questions and help customers select the most suitable device for their needs.
The launch included Apple Trade In for recycling old devices, financing through Apple Card, and the Apple Upgrade program for annual device refreshes. Carrier promotions were also available to reduce costs for customers upgrading to the new iPhone 18 Pro or Apple Watch models. Personal Setup services were offered to help customers configure their new devices, including data transfer and activation. The company positioned the launch as a comprehensive retail and support experience for the latest product lineup.