Get ready to experience iPhone 18 Pro, the new Apple Watch lineup, and AirPods 5

Pre-orders for iPhone 18 Pro and iPhone 18 Pro Max begin Saturday, September 12 at 5 a.m. PT via apple.com and the Apple Store app. The devices feature a 48MP Fusion Main camera with variable aperture, A20 Pro chip, and next-generation vapor chamber for sustained performance. Battery life improvements include the largest increase ever on iPhone 18 Pro Max, while iOS 27 introduces Apple Intelligence and a new Siri AI designed for personal context and onscreen awareness.

Apple Watch Series 12 and Apple Watch Ultra 4 are available for pre-order now, arriving in stores on September 18. Series 12 offers up to 24 hours of battery life with 15 minutes of charging providing 12 additional hours, while Ultra 4 delivers up to 45 hours of outdoor tracking and 50 hours of everyday use. Both models include the new Health Sensing System and S11 chip for advanced heart rate monitoring and a readiness score.

AirPods 5 are available for pre-order now, launching in stores on September 18. They feature industry-leading open-ear Active Noise Cancellation, multiport acoustic architecture, and next-generation Adaptive EQ for immersive sound. The devices are designed to provide high-quality audio with breakthrough noise cancellation in an open-ear format.

Mac mini and Mac Studio are available for pre-order now, with in-store availability starting September 22. Customers can choose from flexible payment options including leasing, financing, and carrier deals, with trade-in credits ranging from $175 to $885 for eligible iPhone models. Apple Upgrade offers 12- and 24-month leasing options, while carrier deals provide up to $1,200 in credit with select carriers.