Innovation in Ireland: How Irish brands scale with Gemini Enterprise
Irish organizations are deploying Google’s Gemini Enterprise to integrate agentic AI into workflows, modernize infrastructure, and drive economic growth, with measurable impacts across public and private sectors.
Ireland has emerged as a key European technology hub, with organizations across government, enterprise, and startups adopting agentic AI to enhance productivity and competitiveness. Google’s local teams are partnering with these entities to implement Gemini Enterprise, which provides capabilities such as conversational AI agents, natural language data analysis, and agentic ecosystems to optimize operations. This initiative aligns with Ireland’s National Digital and AI Strategy, aiming to improve productivity and innovation across sectors while strengthening its position in the European market.
The economic impact of AI adoption in Ireland is already significant, with Google’s operations contributing an estimated 10 billion euros to the country’s GDP in 2025 alone. Ryanair, Europe’s largest airline, is modernizing its infrastructure and collaborative workflows by deploying Gemini Enterprise and Google Workspace for 35,000 employees, enabling streamlined decision-making and optimized crew logistics. Meanwhile, Smyths Toys has introduced an AI agent named Codie to handle customer inquiries, resolving over 60% of web inquiries and reducing holiday email backlogs, allowing staff to focus on complex cases.
Public sector agencies are also leveraging Google Cloud to modernize legacy systems. The Irish Revenue Commissioners are migrating to a unified AI-lakehouse architecture to break down data silos and establish a single source of truth, while maintaining strict data sovereignty controls. Virgin Media Ireland, supported by Liberty Global’s partnership with Google Cloud, has accelerated workload deployment threefold and is rolling out multiple AI agents to enhance customer services and drive business growth.
Irish startups are building on modern technology to compete globally. Hexis uses Gemini Enterprise to power natural language conversations for athletes, supporting 40% of the Tour de France peloton and half of Premier League clubs during the 2026–2027 season. Kitman Labs combines its intelligence platform with advanced analytics to assist over 4,000 sporting organizations across 26 countries, while Spryt uses AI to optimize healthcare coordination across the U.K. and U.S., analyzing 224 million appointment records in collaboration with the Mayo Clinic.