The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

Hyundai Motor Group Executive Chair Euisun Chung announced the company’s Physical AI vision at the San Francisco AI Summit on July 24, 2026, attended by approximately 150 leaders from Korean and U.S. firms, startups, and academia. Chung presented a roadmap to expand Physical AI beyond automotive manufacturing into autonomous driving, robotics, and AI-powered factories, aiming to transform the Group into a solutions provider for intelligent systems. The strategy emphasizes creating a data-driven ecosystem that links real-world operations with AI advancements, leveraging Hyundai’s expertise in large-scale manufacturing and mobility to deploy and refine technologies in industrial settings.

Chung outlined strategic collaborations with technology leaders including NVIDIA, Waymo, and Boston Dynamics’ partnership with Google DeepMind to advance Physical AI capabilities. The Group seeks to combine its manufacturing, mobility, and robotics strengths with global AI infrastructure and algorithms to foster a new innovation ecosystem. Initiatives include developing a Robot Reference Platform with NVIDIA and investing in projects like the Saemangeum AI Valley to support Korea’s AI and robotics industry growth.

The Physical AI vision progresses from intelligent devices such as vehicles and robots to intelligent spaces like AI factories, where AI autonomously manages logistics, production, and quality control. The ultimate goal is city-level intelligence, integrating energy, mobility, and robotics systems to optimize urban infrastructure in real time. Chung emphasized human-centered development, positioning Hyundai as a leader in deploying scalable Physical AI solutions through open collaboration and strategic partnerships.

Hyundai Motor Group also detailed plans to strengthen Korea’s Physical AI ecosystem through continued investments in data infrastructure, robotics production, and real-world validation capabilities. The initiatives aim to enhance industrial competitiveness, regional development, job creation, and economic vitality. The Group reiterated its commitment to fostering an open innovation environment while maintaining accuracy in shared information, as outlined in its disclaimer.