Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out
Meta launched Meta One, a subscription service offering expanded AI tools and features across its apps for individuals, creators, and businesses, with pricing starting at $2.99 per month.
Meta One introduces a subscription service with additional features and AI capabilities for Instagram, Facebook, WhatsApp, and Meta AI, available globally. The service includes over 50 features at launch, with plans to expand to Edits, AI glasses, and more in the future. Core and Premium bundles combine single-product features with advanced AI tools like media generation and in-app AI features such as Restyle on Instagram.
Meta One offers single-product plans—Instagram Plus, Facebook Plus, and WhatsApp Plus—each providing exclusive features like custom DM and Story fonts on Instagram, Messenger customization on Facebook, and scheduled chat muting on WhatsApp. These plans have shown strong retention since their earlier launch, with ongoing feature additions such as expanded Reels insights on Facebook and chat backup testing on WhatsApp.
Creator and business plans within Meta One provide professional tools directly in existing apps, including enhanced profiles, bold follow buttons on Reels, and automated follow invitations for engaged users. Subscribers gain more access to Meta Business Agent for customer responses and future tools like Edits Plus, which offers cloud storage and an AI assistant for Instagram insights and content brainstorming.
Meta One subscriptions start at $2.99 per month for single products, $7.99 for individual bundles, and $14.99 for creator and business bundles. Availability and pricing vary by region, app, and account, with features tailored to specific user needs. Subscribers can begin the process to view features available for their account.