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Samsung Announces Partnership With Call of Duty®: Modern Warfare® 4

What happened
Based on Samsung Global Newsroom · Aug 17, 2026

Samsung and Activision announced a partnership making Samsung the official display and audio partner for Call of Duty: Modern Warfare 4, integrating HDR10+ GAMING and offering early access via Samsung Gaming Hub and Gamescom 2026.

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Samsung Announces Partnership With Call of Duty®: Modern Warfare® 4
Samsung Global Newsroom — Samsung
Key points
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The collaboration adds Call of Duty together with Samsung’s premium display and connected gaming technologies to give players more ways to experience the title before its official launch.
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Call of Duty is a critically acclaimed and award-winning franchise that has become one of gaming’s most recognized intellectual properties.
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The collaboration marks another step in Samsung’s efforts to expand next-generation gaming experiences across TVs, monitors, soundbars, Wi-Fi speakers, and connected gaming services.
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The technology helps deliver more accurate color and contrast, supporting the immersive visual experience that reflects the creative intent of the developers.

Samsung Electronics and Activision have formed an exclusive partnership to promote Call of Duty: Modern Warfare 4, the latest installment in the widely recognized first-person shooter franchise. Samsung will serve as the official TV, monitor, soundbar, and Wi-Fi speaker partner for the title, integrating its premium display and audio technologies to enhance the gaming experience. The collaboration aims to provide players with additional ways to engage with the game before its October 23 release date.

The partnership includes the integration of HDR10+ GAMING into Modern Warfare 4, which enhances color accuracy and contrast to better reflect the developers' creative vision. Modern Warfare 4 will officially support a 32:9 super ultrawide aspect ratio, particularly benefiting users of Samsung’s Odyssey G9 monitors. Samsung Gaming Hub users will also have access to Call of Duty: NEXT live on August 21 at 9 am PST, with a promotional banner featured in the Samsung TV Gaming Hub masthead.

Samsung will distribute Beta Early Access codes for Modern Warfare 4 through its Promotion app, allowing selected players to experience the game from August 21-25, ahead of the Open Beta scheduled for August 28 to September 1. The codes and event details will be available via the Samsung TV Gaming Hub, which consolidates major cloud gaming services, including Xbox Cloud Gaming, into a single platform for users.

As part of the collaboration, Samsung will showcase Modern Warfare 4 at its booth during Gamescom 2026 in Cologne, Germany, from August 26-30. Visitors will receive Vault Edition Battle.net game codes and have the opportunity to play the game early on premium Samsung Odyssey monitors ahead of its official launch. Odyssey monitors are designed for competitive and cinematic gaming, offering high visual clarity and smooth performance.

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