Samsung To Showcase Wide-Ranging Gaming Solutions With Immersive Exhibition at Gamescom 2026

Samsung Electronics announced it will exhibit its gaming portfolio at Gamescom 2026 in Cologne, Germany, from August 26 to 30, covering PC, console, and mobile platforms. The company will occupy a 1,090-square-meter space under the theme “#PlaySamsung,” displaying gaming monitors, mobile devices, SSDs, and headsets. Visitors will have hands-on access to popular titles such as *Call of Duty: Modern Warfare 4*, *Crimson Desert*, and *Cyberpunk 2077*, with demonstrations highlighting hardware performance and graphics capabilities.

The exhibition will be divided into four zones: Odyssey Zone for monitors and high-performance SSDs like the 9100 Pro, Galaxy Zone for mobile gaming including devices like the Galaxy Z Fold8 Ultra with Neural Frame Fusion, Gaming Hub Zone for cloud gaming via Samsung Gaming Hub on devices like the OLED TV S95H, and T1 Zone featuring equipment used by esports player Faker. Each zone will offer interactive experiences tailored to different gaming environments.

New products will be unveiled, including the 2027 Odyssey gaming monitor lineup featuring industry-first technologies and new portable SSD products. Samsung will also host programs such as influencer gaming matches, product reveals, and a Spatial Signage event using glasses-free 3D displays to simulate interactions with T1 team members. Special promotions will be available on Samsung.com across 22 markets.

On August 27–28, the #PlayGalaxy Cup World Finals in *PUBG Mobile* will take place at the booth, featuring 10 elite teams competing for the championship. The event will include a special influencer match, interactive racing, SSD talks, and raffles. Samsung’s presence aims to blend gaming technology with K-culture immersion through themed activations and on-site experiences.