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From Stage to Screen: Samsung TV Plus and Eclipsa Audio Usher in a New Era of Home Entertainment

What happened
Based on Samsung Global Newsroom · Aug 07, 2026

Samsung and Google introduced Eclipsa Audio, a 3D audio technology using the IAMF standard, to enhance live performances and musicals on Samsung TV Plus with immersive spatial sound.

From Stage to Screen: Samsung TV Plus and Eclipsa Audio Usher in a New Era of Home Entertainment
Samsung Global Newsroom — Samsung
Key points
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What if a TV could recreate the atmosphere of a live performance?
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Eclipsa Audio, a 3D audio technology jointly developed by Samsung Electronics and Google, makes that possible.
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Built on the open 3D audio standard, Immersive Audio Model and Formats (IAMF), Eclipsa Audio optimizes the spatial positioning of sound for playback devices such as TVs and soundbars to deliver a more immersive listening experience.
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From the music on stage to the cheers of the audience, the technology adds musicals and live performances on Samsung TV Plus to life.

Samsung Electronics and Google jointly developed Eclipsa Audio, a 3D audio technology based on the open IAMF standard, to recreate the atmosphere of live performances on Samsung TV Plus. The technology optimizes sound positioning for TVs and soundbars, delivering a more immersive listening experience by accurately reproducing performers’ voices, orchestral music, and audience reactions. Samsung Research and the Visual Display Business collaborated to bring the technology to market, with Samsung TV Plus serving as the primary platform for its implementation.

Eclipsa Audio enhances musicals and live performances by capturing spatial characteristics of sound elements such as performers’ voices, orchestral music, and audience reactions. The technology reproduces these sounds in three-dimensional space, including front, back, left, right, and height dimensions, creating a realistic sense of immersion. It adjusts sound balance and placement based on the playback setup, whether using a TV alone or with a soundbar, ensuring a consistent experience across devices.

The technology relies on the IAMF standard, an open framework for spatial audio metadata, to reconstruct the original positioning and movement of sounds. This preserves the depth and immersion intended by content creators, making viewers feel as though they are seated in the audience. Eclipsa Audio is designed to extend beyond musicals and concerts, supporting immersive audio for movies, sports, and other content where realistic sound is essential.

Bringing Eclipsa Audio to Samsung TV Plus required close collaboration between Samsung Research and the Visual Display Business. Samsung Research developed the core audio technologies and IAMF-based framework, while the VD Business commercialized the technology, secured compatible content, and made it available to viewers. Testing included a live performance in a 280-seat concert venue, where spatial audio was captured, streamed via Samsung TV Plus, and verified for accurate reproduction on Samsung TVs.

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