PRESS RELEASE Samsung Mobile Press

The People Behind the Galaxy Z Fold8 Series’ Camera Innovations ①: How My FanCam Keeps Favorite People in Focus

What happened
Based on Samsung Mobile Press · Sep 01, 2026

Samsung’s Galaxy Z Fold8 series introduces My FanCam, an AI-powered feature that automatically tracks a selected person in videos, enabling users to refocus edits on a chosen subject without reanalyzing footage.

🚩 Report a correction ↗ Open source

Video

Video available

Key points
·
Newsroom sat down with experts from Samsung Research and the MX Business to discuss the technical challenges and collaboration behind My FanCam, a new feature that automatically tracks a selected person's movements throughout a video.
·
Processing AI workloads entirely on-device, the feature relies on a three-stage AI analysis process to analyze a video just once, letting users instantly switch the main subject.
·
Combining AI, mobile optimization and close teamwork, the user-centered video experience makes it easier to capture and edit videos of moments worth remembering.
·
While the two features offer different camera experiences, both draw on expertise spanning foundational technology research, feature development, and user experience design.

My FanCam, unveiled at Galaxy Unpacked July 2026, uses on-device AI to track a selected person’s movements throughout a video, allowing users to instantly switch the main subject in edits. The feature was developed through collaboration between Samsung Research’s AI team and the Mobile eXperience (MX) Business, combining foundational research with mobile optimization to deliver a user-centered video experience. Samsung Research’s Hwangpil Park explained that the AI model identifies and remembers a person’s location and visual traits to maintain tracking even in complex scenes with overlapping individuals.

Sunghwan Kim of the MX Business focused on reducing editing wait times by designing My FanCam to analyze multiple people simultaneously during the initial processing. This allows users to switch subjects instantly once the analysis is complete, streamlining the editing process. The feature also simplifies adjustments like aspect ratio changes to better suit the scene. Kim emphasized the importance of validating results through extensive testing with diverse scenarios, including old dance club videos and new hobby footage.

Testing revealed challenges when real-world footage included fast movements or overlapping people, prompting Samsung Research to refine the AI model and tracking methods based on feedback from the MX Business. Park noted that the teams repeated validation cycles to improve performance in product environments. The collaboration extended to optimizing the AI workload for on-device processing, addressing constraints like power consumption and heat generation without relying on external servers.

Sohee Hong of the MX Business highlighted My FanCam’s flexibility, noting it works with existing footage such as past concerts or family videos, allowing users to refocus on meaningful moments. The feature supports selecting a subject at any point in the video, even if they appear midway or are briefly obscured. Hong encouraged users to frame shots widely and choose clear, unobstructed subjects for best results, emphasizing the tool’s potential to revisit and reinterpret old videos with a fresh perspective.

Original source → Deals on Clipraptor.com →