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말한 대로 작동하는 TMAP, AI가 AI를 개선하는 방법

What happened
Based on SK Telecom Newsroom · Aug 17, 2026

SK Telecom’s TMAP navigation service has upgraded its AI model, TMAP Planner, to better interpret natural language requests across 14 service domains, reducing misclassification errors through automated learning and validation processes.

말한 대로 작동하는 TMAP, AI가 AI를 개선하는 방법
SK Telecom Newsroom — SK Telecom
Key points
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‘Good Change’는 SKT 뉴스룸이 전개하는 캠페인으로 AX를 통한 일·문화 혁신과 고객 가치 혁신(CX)을 통한 신뢰 회복, 두 방향의 변화를 소개합니다.
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[Good Change 콘텐츠 모아보기 링크] TMAP은 정해진 명령어에 의존하던 단순 음성 안내를 넘어, 사용자의 자연스러운 일상 언어 속에 담긴 맥락과 의도를 파악하는 대화형 서비스로 진화하고 있다.
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그 중심에는 사용자의 의도를 파악해 적절한 서비스 영역으로 연결하는 AI 모델 ‘TMAP Planner’가 있다.
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TMAP Planner는 사용자의 말을 분석해 어떤 도메인이 요청을 처리해야 하는지 판단하고, 각 도메인이 이해할 수 있도록 요청을 정리해 전달한다.
Key numbers
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TMAP Planner AX leverages a dataset of approximately 25,900 entries, including user speech, Planner judgments, and domain responses, to train and validate the model.

SK Telecom’s TMAP navigation service has evolved from executing predefined voice commands to understanding natural language context and intent. The core improvement lies in TMAP Planner, an AI model that analyzes user speech to determine the appropriate service domain—such as navigation, music playback, or weather queries—and formats the request accordingly. This shift addresses the challenge of interpreting varied expressions like 'go home' as navigation requests without explicit commands, requiring contextual understanding of follow-up phrases such as 'stop by a gas station nearby.'

The accuracy of TMAP Planner’s initial intent classification directly impacts the overall user experience, as misjudgments can trigger unintended functions. Unlike traditional rule-based systems, TMAP Planner learns through repeated exposure to examples, refining its judgment criteria over time. SK Telecom has implemented an automated system, TMAP Planner AX, to streamline the learning and validation process, enabling the AI to analyze large datasets and identify errors more efficiently than manual review.

TMAP Planner AX leverages a dataset of approximately 25,900 entries, including user speech, Planner judgments, and domain responses, to train and validate the model. The system distinguishes between 'judgment rules' and 'example data,' ensuring consistency between predefined guidelines and actual usage patterns. Errors in either component can lead to misclassification, prompting AI-driven corrections that are then reviewed by developers for alignment with service quality standards.

By automating the analysis of new issues and proposed fixes, TMAP Planner AX reduces the manual workload for developers, who now focus on evaluating AI-generated solutions rather than drafting rules from scratch. This approach accelerates response times to emerging expressions or service requests while maintaining consistency across the 14 TMAP domains. The goal is to minimize instances where user intent is misaligned with executed functions, enabling a more natural and reliable voice interaction experience.

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