SUBARU OF AMERICA REPORTS OCTOBER 2026 SALES UP SIX PERCENT

Subaru of America, Inc. announced 54,090 vehicle sales in October 2026, marking a six percent rise compared to October 2025. The company highlighted Crosstrek as the top-selling model with 16,574 units sold, followed closely by Forester at 16,094 units, both achieving their best-ever October sales. Outback secured the third position with 13,711 units sold, reflecting a two percent increase over the previous year.

Forester sales reached 16,094 units, a 26 percent increase over October 2025 and an 18.4 percent rise year-to-date, underscoring strong demand for the model. The BRZ and WRX also posted significant gains, with BRZ up 30.2 percent and WRX up 137.1 percent for the month. Subaru emphasized the performance of its hybrid and EV options, including the Trailseeker, as part of its well-rounded lineup.

Subaru retailers contributed to the sixth consecutive month of increased sales, with retailers focusing on helping customers find vehicles that align with their lifestyles. The company noted that its lineup offers gas, hybrid, and EV options, catering to diverse customer needs and budgets. Subaru’s leadership highlighted the adaptability of its vehicles for daily use and adventure.

The company’s total sales for October 2026 totaled 54,090 units, up from 51,036 in October 2025. Subaru of America, Inc. operates as a subsidiary of Subaru Corporation, headquartered in Camden, New Jersey, with a network of approximately 640 retailers across the United States.