The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

Salesforce has launched three AI agents—Shopper Agent, Buyer Agent, and Merchant Agent—now generally available, with native integrations into ChatGPT and upcoming connections to Google Search and the Gemini app. These agents are designed to operate across B2C, B2B, point of sale, and order management, enabling retailers to automate customer interactions, procurement, and operational tasks. The agents leverage existing business logic and customer data to handle real-time inventory checks, pricing, and service issues, ensuring consistency across all touchpoints.

The latest release introduces Agentic Commerce Search, a discovery engine that interprets shopper intent beyond keywords, improving conversion and add-to-cart rates for early adopters like PacSun. Additionally, Agentic Commerce Channels connects product catalogs directly to ChatGPT and Google Search, allowing shoppers to discover and purchase products without leaving external platforms. Storefront Next enables retailers to deploy production-ready storefronts in under 30 minutes, while the Commerce Apps Framework supports over 40 prebuilt skills and integrations for developers.

For B2B buyers, the Buyer Agent simplifies procurement by orchestrating orders via WhatsApp and SMS, handling multi-cart scenarios, and enabling round-trip quoting. The platform now supports headless commerce, allowing retailers to build custom front ends or use Salesforce’s templated solutions while maintaining a unified back end. B2B Search enhances product discovery with synonym management and predictive attributes, while Merchant Agent empowers operations teams to manage catalogs and merchandising using natural language, reducing manual tasks by up to 88% for early users.

Agentic Order Management introduces conversational interfaces for fulfillment, unifying inventory across 7,000 locations and 250 million records. Merchandisers gain real-time insights through the Visual Merchandising Workspace, while Modern POS supports tokenized payments and reduces store setup time from a day and a half to under an hour. The release also includes innovations in point-of-sale, order management, and B2B commerce, with a full list of updates available at salesforce.com/commerce/innovations.