Samsung Partners With Kunsthistorisches Museum in Vienna To Bring Austrian Masterpieces to Samsung Art Store

Samsung Electronics and the Kunsthistorisches Museum in Vienna announced a partnership to make 43 masterpieces from the museum’s collection available on Samsung Art Store. Starting immediately, the works will be accessible in 4K resolution exclusively on compatible Samsung TVs. The initiative aims to bridge cultural heritage with modern display technology, allowing viewers worldwide to explore high-resolution digital versions of iconic artworks. Samsung Austria’s President Dario Casari described the collaboration as a meaningful effort to connect history with innovation.

The collection includes significant works such as Bruegel’s “The Tower of Babel” and Vermeer’s “The Art of Painting,” rendered in high resolution to highlight fine details. Samsung Art Store will feature these pieces alongside other collaborations with museums like the Louvre, the Prado, and MUNCH Museum. The platform provides curated selections of international artworks displayed in native resolution with precise color calibration, enabling personalized viewing experiences based on style, period, or mood.

Dr. Jonathan Fine, General Director of KHM-Museumsverband, emphasized the museum’s goal of engaging a broader audience through digital accessibility. He noted that the initiative aims to inspire viewers to visit the museum in person by offering a digital preview of its collection. The partnership reflects a growing trend of museums leveraging technology to expand their reach beyond physical locations.

Samsung Art Store allows users to transform their living spaces into digital galleries by selecting artworks to display on their TVs. The platform’s curated selections and high-resolution rendering are designed to provide an immersive viewing experience. The collaboration with the Kunsthistorisches Museum further strengthens Samsung’s portfolio of international cultural partnerships.