Apple announces changes for apps in the European Union

Apple has revised its business terms for apps in the European Union following discussions with the European Commission, simplifying rules by applying a single set of terms to all EU developers starting October 1. The changes replace the Core Technology Fee with a 5% commission on digital transactions for apps distributed outside the App Store, while eliminating initial acquisition and store services fees. Developers can now choose between Apple In-App Purchase and alternative payment methods, subject to presentation requirements for user transparency.

The updated terms permit developers to offer Apple In-App Purchase alongside alternative payment options, a change previously restricted in the EU. Users will see consistent payment choices, selected by developers for a minimum of 12 months, ensuring a uniform and transparent experience. Apple emphasizes that In-App Purchase remains the safest method for secure transactions, though alternatives are now permitted under the new framework.

Apple is expanding eligibility for alternative app marketplaces and web distribution in the EU, though these options lack the oversight provided by the App Store. To mitigate risks, Apple will require notarization for all alternatively distributed apps, conducting baseline reviews to block serious threats and protect users, particularly children.

The changes aim to comply with EU regulations while maintaining safety standards. Apple has published resources on its Developer Support page to guide developers through the new options, including commission structures and payment alternatives available under the updated terms.